Services
Check first. Then fix what is worth fixing.
Traditional SEO is the foundation and it has not gone away. AI SEO is the layer built on top of it. Both start with the same question: when somebody searches for what you do, are you there?
Finding out
The free discoverability check
Your practice is searched two ways — by name, and by what it actually does — across Google, Google Maps, ChatGPT, Gemini and Perplexity. You are sent what came back, what did not, who appeared instead, and the two or three things worth doing first. No cost and no obligation.
The full AI search report
The longer version. More questions, more systems, and the causes traced rather than listed — the listings, the wording, the structure of the site, and what a practice cannot change at any price. Every report has a section on what not to spend money on.
Listings and local search
Google Business Profile setup and repair
Categories chosen against what comparable practices actually use, service areas set correctly, description and details corrected, and the name, address and phone made identical everywhere they appear. Free to do, and the most direct fix available for local discoverability.
Bing Places for Business
Bing is Microsoft's search engine — the equivalent of Google Search, built into Windows and the Edge browser. Bing Places is its version of a Google Business Profile, and it is free in the same way.
It matters more than its share of searches suggests, because ChatGPT's web search runs on Bing's index rather than Google's, and Microsoft Copilot runs on Bing as well. A practice ranking first on Google can be entirely absent from a ChatGPT answer simply because nobody has ever claimed the Bing listing. It takes about an hour, and almost nobody has done it.
Structured data
The markup that tells a search or AI system what a page is about rather than leaving it to guess — practice details, services, locations and questions, written into the page itself.
Words and content
Homepage and website wording
Not a rebuild. The sentences. What you do, where you do it, who for, and why you are credible, in plain words and before anyone has to scroll. Usually a small change, and usually the one that matters most after the listings.
Articles that answer real questions
Writing that answers what people ask before they call — how long something takes, whether a referral is needed, what a first appointment involves. Supplied ready to publish, with the structured data included.
Content repurposing
Material you already have — a talk, a recorded conversation, an article, a set of patient questions — turned into posts and captions across your channels on a fixed delivery day. Writing and repurposing only. Not filming, video editing or graphic production.
Website builds
Occasional work, usually where a relationship already exists or where the existing site is the thing standing in the way.
Ongoing
Monthly retainer
For practices that want the work continued rather than finished. Listings kept current, new questions answered as they come up, and content produced on a fixed day each month. The search is re-run each quarter so you can see what moved and what did not, which is the reporting, not the reason for the retainer.
On pricing
Quoted after the conversation, not before it.
What a piece of work costs depends on what it needs to cover. A short conversation is enough to scope it, and the quote follows in writing. There is no obligation attached to asking.