Articles
Plain-English notes on the questions business owners actually ask.
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Two searches, one suburb: what AI systems actually say when somebody looks for help with shoulder pain
One search named a profession, the other described a symptom. Seven systems, recorded. They disagreed on which profession to see, and named different practices.
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AI SEO terminology: what AEO, GEO, AISO and AI searchability actually mean
AI SEO, AEO, GEO, AISO, LLMO, AIO, local SEO, AI searchability and the retired SGE. What each one means, where they genuinely differ, and what to ask a supplier.
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Why your business ranks for its own name but not for what you sell
A business ranked first for its own name and did not appear once across five searches for its category. What caused it, and the thirty-second test.
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Can ChatGPT read your website? The thirty-second check most business owners have never done
A single text file decides whether AI search systems can read your site at all. Some hosting setups block them by default, and nobody tells the owner.
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